Gunter Pauli, promoter of the Blue Economy, will open the Blue Zone Forum

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Gunther Pauli

The economist has advised governments, entrepreneurs and business leaders on how to apply revolutionary innovations that allow society to better meet basic needs.

BZF is organized by Zona Franca de Cádiz with the collaboration of the Cádiz City Council, the Ministry of Transport, Mobility and Urban Agenda of the Government of Spain, the Cajasol Foundation, Caja Rural del Sur, Telefónica, Petaca Chico and the Incyde Foundation

Incubazul has 80% co-financing from the European FEDER Funds within the 2014-2020 Operational Program, A way of making Europe, through the INCYDE Foundation

The Belgian economist Gunter Pauli, considered the creator of the Blue Economy concept, will be the speaker in charge of opening the Blue Zone Forum (BZF), organized by Zona Franca de Cádiz and its technological incubator, Incubazul. The meeting will take place on November 29 and 30 at the Palacio de Congresos and will feature the participation of 38 national and international speakers from different sectors.

The intervention by Pauli - born in Antwerp (Belgium) in 1956 and graduated in Economics from Loyola University (current University of Antwerp) and MBA at INSEAD, in Fontainebleau (France) - is scheduled for the 29th at 12:30 p.m. . It will be right after the official opening ceremony of the event and his presentation will give way to the rest of the sectoral talks and itineraries planned at the BZF.

Pauli has advised governments, entrepreneurs and business leaders on how to implement breakthrough innovations that enable society to better meet everyone's basic needs, starting with water, food, housing, health and energy. He works with what is available locally and focuses on creating value. His business activities span business, culture, science, politics and the environment.

Under his leadership, Ecover pioneered the creation of a green factory in 1992 and founded the Zero Emissions Research and Initiatives (ZERI) organization at the United Nations University in Tokyo, and later established the ZERI Global Network as a foundation, redefining the production and consumption in groups of industries inspired by natural systems.

He is recognized for being the creator of the concept of the “Blue Economy”, a competitive business model that responds to the basic needs of everyone with what is available locally. And it allows producers to offer the best at the lowest prices by introducing innovations that generate multiple benefits, not just higher profits.

Gunter Pauli has been a guest lecturer and professor at universities on all continents, and a member of the boards of directors of NGOs and private companies in Asia, the United States and Latin America. Gunter has published 20 books (16 written – 4 edited), which have been printed in more than 30 languages ​​and 365 fables that bring science and emotion to children. More than 17 million copies have been distributed throughout the world.

More sustainable socioeconomic model

With Blue Zone Forum, Cádiz will become a center for reflection on the transition towards a more sustainable socioeconomic model based on the Blue Economy. The meeting will bring together entrepreneurs, companies, institutions, experts and speakers at the Congress Palace. It will have two itineraries: one aimed at the business public, called Thinking in Blue; and another aimed at entrepreneurs and Blue Youth, called Rock in Blue.

It is aimed at the blue community (business companies, startups, associations and institutions focused on the sector), companies and entrepreneurs, investors, educational entities, media and citizens in general.

Among the main objectives of the BZF are raising awareness about the Blue Economy and the improvement of the sector through technological innovation; promote and encourage entrepreneurship, mainly among young talent; and support the business fabric.

The sectors that will encompass the numerous activities of the BZF are: gastronomy, renewable energies, primary sector, coastal tourism and maritime transport. On the other hand, some central technological verticals have been proposed based on the Internet of Things (IOT), metaverse, blockchain and Artificial Intelligence (AI).

Registration to attend the congress is now open on the website and has a free nature.

The Cádiz Free Trade Zone implements with Incubazul a project to be a benchmark in the Blue Economy throughout Spain and in which the circumstances are conducive to attracting and promoting talent and ideas with the oceans and seas as the main focus.

Incubazul has the support of the European Union, which co-finances it, through the Incyde Foundation, of the Spanish Chambers of Commerce, 80% by the ERDF within the Pluriregional Operational Program 2014-2020 within axis 3: Improve competitiveness of small and medium-sized enterprises and investment priority 3. Promotion of entrepreneurship, in particular, facilitating the economic exploitation of new ideas, and promoting the creation of new companies, also through incubators.